Izvestiya of Saratov University.

Earth Sciences

ISSN 1819-7663 (Print)
ISSN 2542-1921 (Online)
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Language: 
Russian
Heading: 
Geography
Article type: 
Article
UDC: 
908+795.5
DOI: 
10.18500/1819-7663-2015-15-1-24-27

The Detection of Potential Tourist Brands as an Element of the Positioning of the Territory (the Example of Saratov and the Saratov Region)

Autors: 
Terenteva Olga Viktorovna, Saratov State University
Sheglov Dmitriy Mikhaylovich, Saratov State Technical University
Loshcheva Daria Yurievna, Secondary school №48
Abstract: 

The article presents results of the opinion polls of Saratov residents to detect potential tourist brands of Saratov and the Saratov region. The most attractive symbols of the city and the region were identified based on its. Also in the article there is the positioning of the three most popular symbols. In conclusion the authors indicate the most appropriate image of Saratov and the Saratov region for their promotion on the tourist market.

Key words: 
tourism
tourist brand of the territory
tourist brands of Saratov
tourist brands of the Saratov region
positioning of a tourist product
Reference: 

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4. Визгалов Д. В. Брендинг города. М. : Фонд «Институт экономики города», 2011. 160 с.