Izvestiya of Saratov University.
ISSN 1819-7663 (Print)
ISSN 2542-1921 (Online)


tourist brands of the Saratov region

The Detection of Potential Tourist Brands as an Element of the Positioning of the Territory (the Example of Saratov and the Saratov Region)

The article presents results of the opinion polls of Saratov residents to detect potential tourist brands of Saratov and the Saratov region. The most attractive symbols of the city and the region were identified based on its. Also in the article there is the positioning of the three most popular symbols. In conclusion the authors indicate the most appropriate image of Saratov and the Saratov region for their promotion on the tourist market.