Introduction. In the modern conditions of development of the tourism industry, the creation of high-quality cartographic support for routes, which helps to increase their attractiveness and information content, is of particular importance. Retrospective analysis of the study area. The city of Saratov, awarded the title of “City of Labor Valor”, has a rich historical and cultural heritage associated with the labor exploits of its residents during the Great Patriotic War. Data and methods. The development of a specialized tourist route using modern geoinformation technologies and artificial intelligence allows not only to visualize thematic objects, but also to optimize the process of planning, navigation and personalization of the tourist route. The issues of cartographic support for tourism activities are widely covered in the works of domestic and foreign researchers. However, the use of artificial intelligence to create dynamic maps, adaptive routes and intelligent navigation systems in the context of historical and patriotic tourism remains a poorly studied area. This determined the choice of the research direction. The research resulted in the development of the “Saratov–City of Labor Valor” tourist route, as well as its analog and digital cartographic support.