The construction and operation of industrial objects of oil and gas branch cause negative influence on environment. It could be minimized under condition of a well-organized system of ecological monitoring and acceptances of corresponding preventive works. In a view of optimization and also for increase of efficiency of ecological monitoring there are necessary the well-founded choice of points of prospective works.
The article presents the practical implementation of geomarketing tools and GIS technologies in the search for ways to optimize, as well as more successful operation of the branches of PJSC Sberbank in Saratov.
